As an experienced commercial advisory team, we help organizations unlock sustainable growth and profitability—whether operating
at an established corporate level or navigating a start-up or scale-up journey. Our expertise spans key commercial domains including
sales, marketing, franchise operations, customer experience, and product management. We rigorously analyze each dimension to
design high-impact commercial strategies.
Our work is grounded in data-driven insight, supporting smarter decisions across portfolio management, pricing, and cost
optimization to strengthen bottom-line performance. By placing exceptional customer experience at the center of our approach, we
enable businesses to build stronger loyalty, differentiate in competitive markets, and achieve long-term revenue growth.
At the corporate level, our focus is on driving sustainable expansion while reinforcing organizational stability. We design robust
commercial strategies that balance optimization with risk mitigation, ensuring consistent value creation.
For start-ups and scale-ups, we concentrate on accelerating growth and challenging industry norms—helping businesses achieve
rapid, scalable, and sustainable market expansion.
COMMERCIAL GROWTH MANAGEMENT
Commercial & Organizational Build-Up
• End-to-end organizational design with a focus on sales, marketing
• Short-, mid-, and long-term revenue and profitability target setting
• Integrated, channel-neutral commercial strategy across all routes to market
Go-to-Market & Growth Enablement
• Brand positioning and lifecycle management
• Competitive landscape analysis with clear action plans
• Portfolio and SKU mix optimization aligned with market needs
• Sales planning, targeting, and forecasting
• Performance scorecards to track and steer results
Sales Organization Excellence
• Talent selection and capability alignment
• KPI-driven performance management
• Field force structure and deployment optimization
Go-to-Market Architecture
Route-to-market and distributor model design
Cost-to-serve and P&L optimization
Family business advisory and cross-brand synergy
identification
Customer Experience & Engagement
End-to-end customer journey and loyalty design
Call center setup and transformation (in-house or outsourced)
Data- and AI-enabled digital customer channels
Customer- and sales-enablement application delivery